B2B2C insurance market to top $8 billion by 2030

The Business Research Company forecasts the B2B2C insurance market will pass $8 billion by 2030, driven by embedded insurance, digital distribution and partnerships across banking, retail and mobility. North America and the U.S. are expected to lead the segment, while Allianz SE held the top global share in 2025.

Why it matters: - B2B2C insurance is moving from niche channel to growth lever as insurers, platforms and financial firms embed coverage inside everyday customer journeys. - The shift could reshape how consumers buy insurance by making policies easier to access, compare and add at the point of sale. - The market is forecast to exceed $8 billion by 2030, even as it remains a small slice of the broader insurance and financial services markets.

What happened: - The Business Research Company released its Business-to-Business-to-Consumer (B2B2C) Insurance Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035 on Oct. 12, 2026. - The report says the B2B2C insurance market is expected to grow at an 11% CAGR through 2030. - North America is projected to be the largest regional market by 2030, and the U.S. is expected to be the largest national market. - Allianz SE was the top global seller in 2025 with a 5% share, according to The Business Research Company.

The details: - The report forecasts the B2B2C insurance market will surpass $8 billion by 2030. - The market is projected to represent about 0.1% of the overall insurance market, which is expected to reach about $11,437 billion by 2030. - The segment is expected to account for roughly 0.02% of the financial services industry, forecast at $50,609 billion by 2030. - Life insurance is expected to be the largest product category by 2030, at 60% of the market and about $5 billion. - The report says life insurance growth is being supported by long-term financial security demand, embedded products inside digital banking and payroll systems, and easier enrollment through digital channels. - The market is also segmented by distribution channel into online and offline, and by end-use sectors including banking, automotive, utilities, retail and telecommunications. - North America is projected to reach $2.6 billion by 2030, up from $1.7 billion in 2025, implying a 9% CAGR. - The U.S. market is projected to reach $2.3 billion by 2030, up from $1.5 billion in 2025, also at a 9% CAGR. - The top 10 companies accounted for 30% of revenue in 2025, pointing to a moderately fragmented market. - The top 10 companies listed in the report are Allianz SE, AXA S.A., Zurich Insurance Group Ltd., UnitedHealth Group Inc., Berkshire Hathaway Inc., Prudential Financial Inc., Assicurazioni Generali S.p.A., China Life Insurance Group, Munich Re Group and Swiss Reinsurance Company Ltd. - The report also names additional active players including ICICI Lombard General Insurance Company Limited, Aditya Birla Group, Bolttech Management Limited, Edelweiss General Insurance Company Limited, Wrisk Ltd., Assurity Group Inc., Afficiency, Anorak Technologies Limited, Dream Insurance, Inclusivity Solutions and Bsurance GmbH. - The supply chain includes technology providers such as Salesforce, Guidewire Software, Duck Creek Technologies, Sapiens International, Majesco, Socotra, Insurity, EIS Group, Microsoft, Oracle, IBM, SAP, Adobe, FIS Global, Temenos, Mambu, Pegasystems, Tata Consultancy Services, Infosys Finacle, Wipro, Cognizant, Accenture, Capgemini and DXC Technology. - Distribution partners named in the report include Marsh McLennan Agency, Aon, Gallagher Global Brokerage, Willis Towers Watson, Lockton, Brown & Brown, Acrisure, Hub International, AssuredPartners, USI Insurance Services, NFP, Howden Group, PIB Group, BMS Group, Amwins Group, Risk Strategies Company, Broadstone Corporate Benefits, One80 Intermediaries, Ryan Specialty Holdings, Truist Insurance Holdings, Alliant Insurance Services, Relation Insurance Services, Gallagher Re and Guy Carpenter & Company. - End users cited by the report include JPMorgan Chase, Bank of America, HSBC, BNP Paribas, Santander, Walmart, Amazon, Alibaba Group, Carrefour, Verizon, AT&T, Deutsche Telekom, Toyota, Volkswagen, Airbnb, Booking Holdings, American Airlines, UnitedHealth Group and Salesforce.

Between the lines: - The market’s growth is being driven by three forces: more insurance embedded in auto sales, wider use of AI and digital tools, and more partnerships between insurers and platform businesses. - The automotive channel is expected to add about 2.8% annual growth as coverage is bundled into vehicle purchases, roadside assistance and extended warranties. - AI and digital technologies are projected to contribute about 2.6% annual growth through faster underwriting, claims automation, fraud detection and personalized policy recommendations. - Digital distribution and strategic partnerships are expected to add about 2.2% annual growth by lowering acquisition costs and broadening access through banks, fintechs, retailers, telecoms, travel firms, healthcare providers and e-commerce platforms. - The report highlights embedded insurance platforms as a key trend, with Igloo launching its Igloo tech solutions platform in June 2025 for insurers and businesses. - Igloo tech solutions uses AI for claims processing and fraud detection and includes tools for partners, agents and consumers. - The competitive picture suggests insurers will need stronger data, deeper integrations and more distribution partnerships to win in a market where scale is shared across multiple ecosystems.

What's next: - The report expects life insurance and non-life insurance together to add more than $3 billion in market value by 2030. - Life insurance is projected to add $2 billion, while non-life insurance is projected to add $1 billion from 2025 to 2030. - Market participants are likely to keep investing in embedded insurance, API-based platforms, AI-driven underwriting and new strategic alliances. - Geographic expansion and deeper integration into partner ecosystems are likely to remain central to competitive strategy.

The bottom line: - B2B2C insurance is becoming a technology-led distribution market, with growth increasingly tied to partnerships, embedded products and digital customer experience.