Raybern’s adds frozen slider line to Walmart lineup

Raybern’s is launching three frozen slider varieties as it expands beyond full-size sandwiches and into the fast-growing convenience-snack space. The new four-packs are set to arrive soon at Walmart stores nationwide, with each slider offering 9 grams of protein and a ready-in-minutes format.

Why it matters: - Raybern’s is broadening its freezer-aisle presence with a smaller, snackable format aimed at quick meals and shareable occasions. - The launch targets shoppers looking for convenient frozen food that still delivers protein and flavor. - Walmart distribution gives the new line national retail reach from the start.

What happened: - Raybern’s announced a new line of frozen sliders with three varieties: Cheeseburger Smashed Sliders, Birria Sliders and Ham & Swiss Sliders. - Each slider has 9 grams of protein and is designed to be ready in minutes. - The sliders are part of Raybern’s move beyond its signature full-size frozen sandwiches. - The new products are set to launch soon at Walmart stores nationwide. - The suggested retail price is $4.68 per four-pack. - Walmart will also carry Raybern’s existing Philly Cheesesteak sandwich.

The details: - Cheeseburger Smashed Sliders feature a grilled Angus beef patty with American cheese. - Birria Sliders use seasoned pork with bold chili spices and American cheese. - Ham & Swiss Sliders pair ham and Swiss cheese on a soft Hawaiian roll. - Raybern’s says the sliders use the same bakery-soft bread and chef-crafted taste found in its larger sandwiches. - The company positions the sliders for quick lunches, easy snacks and shared eating occasions. - Raybern’s also included links to its website, Facebook page, Instagram account and TikTok account.

Between the lines: - The launch fits a broader consumer shift toward frozen foods that are both portable and higher in protein. - Adding slider packs alongside a full-size Philly Cheesesteak gives Walmart shoppers a tighter set of Raybern’s options across meal and snack occasions. - Raybern’s is leaning on premium cues, including bread, protein and flavor combinations, to stand out in a crowded frozen aisle.

What’s next: - The sliders will roll out at Walmart in the coming weeks. - Raybern’s says the new format is intended to extend the brand’s reach into more everyday eating occasions. - The company’s broader frozen sandwich lineup will remain part of the Walmart offering.

The bottom line: - Raybern’s is betting that premium-tasting, protein-forward sliders can win shoppers who want convenience without giving up flavor.