SPRING PR and Flash win silver at Davos Communications Awards for Flash 3.0 campaign

By AI, Created 10:46 PM UTC, June 02, 2026, /AGP/ – SPRING PR and Flash LLC won Silver in the Best Public Relations Campaign category at the Davos Communications Awards 2026 in Davos, Switzerland. The award recognized the 2025 Flash 3.0 campaign, which used rebranding, events, influencer work and a new mobile app to modernize the fuel brand and reach younger consumers.

Why it matters: - The Silver Award gives SPRING PR another international win and strengthens Armenia’s profile in global communications. - The recognition suggests a local brand campaign can compete in a highly competitive international PR category. - The Flash 3.0 work shows how a traditional fuel business can use brand storytelling, digital tools and consumer-facing experiences to reach a younger audience.

What happened: - SPRING PR and Flash LLC won Silver at the Davos Communications Awards 2026 in Davos, Switzerland. - The campaign, “Flash 3.0: New Format, New Energy, New Opportunities,” took Silver in the Best Public Relations Campaign category. - The awards are organized by the World Communications Forum Association. - The campaign ran throughout 2025. - SPRING PR described the result as its fourth Davos Communications Award.

The details: - Flash launched the Flash 3.0 concept in 2025 to mark the company’s 30th anniversary. - Flash framed the concept as a brand evolution: 1.0 for the beginning, 2.0 for development and expansion, and 3.0 for new opportunities, modern approaches and personalized services. - The campaign included rebranding with new shades of purple. - The campaign also featured large-scale events. - Flash launched the Flash Mobile app as part of the work. - The campaign used influencer collaborations. - Flash created a signature “purple sauce” for branded hot dogs, called hotsters, as part of the campaign. - The creative approach helped Flash connect with Gen Z. - Flash was founded in 1995 during Armenia’s difficult socio-economic period. - Flash has grown from a fuel supplier into what the company describes as a roadside infrastructure ecosystem. - Maxim Behar, president of the WCFA, praised Armenia’s growing role in international communications and pointed to SPRING PR as an example of that trend. - Tatevik Simonyan, co-founder of SPRING PR, said the award shows creative ideas developed in Armenia can compete on major global communications stages. - Sanasar Beglaryan, general director of Flash, said the award is encouraging as the company prepares to introduce new and exclusive concepts for filling stations across Armenia.

Between the lines: - The jury highlighted the campaign’s mix of soft, creative and impactful communication in a sector that usually sees less marketing activity. - The award also reflects how brands in mature industries are under pressure to refresh their image with digital and experiential tactics. - The collaboration between SPRING PR and Flash positioned the campaign as both a brand reset and a platform for future product and service changes.

What’s next: - Flash plans to introduce new and exclusive concepts at its filling stations throughout Armenia. - The company is using the award momentum to support its next phase of brand development. - SPRING PR will likely continue pursuing international communications recognition after its fourth Davos win.

The bottom line: - Flash 3.0 turned a 30-year-old fuel brand into an award-winning case study in modern communications, and SPRING PR added another global trophy to its record.